What are your customers asking for in skin care products, and how can you respond to those demands? In this blog post, we explore the top skin care ingredient trends that forward-thinking brands should capitalize on in 2024.
Customers are always looking for new and improved skin care products that can help resolve their skin care challenges. In 2024, products that address problem skin and environmental stressors will take center stage.
In particular, more and more people are commuting, traveling, and spending time outside, which has increased demand for skin care products that protect and restore skin from environmental stressors.
To address these stressors as well as common skin problems, consider bringing these skin care ingredient trends to life with these recommended ingredients and formulation options.
Top 5 Skin Care Ingredient Trends for 2024
Trend #1. Skin Barrier Repair & Hydration
Xerosis, commonly referred to as dry skin, is a common dermatological condition affecting almost one third of the population. Cosmetic dry skin can have a significant impact on quality of life for your customers, potentially leading to serious conditions such as eczema.
Skin health depends on an intact barrier composed of protein-rich corneocytes surrounded by the lamellar intercellular lipids. This barrier provides waterproof protection for the body, preventing infection, regulating electrolyte balance, and maintaining body temperature. Dysfunction of the skin barrier results in skin disease that can be treated by a variety of externally applied substances.
Barrier Repair Ingredients
To help your customers with barrier repair product need, incorporate active ingredients that work by targeting multiple mechanisms to alleviate skin conditions.
Here are two unique ingredients for barrier repair.
Hydra Synol® DOI (INCI: Isosorbide Dicaprylate) & Synovea® EL (INCI: Ethyl Linoleate) uniquely target each of the layers of the epidermis to maintain barrier homeostasis and facilitate repair. These two smart emollients work together in concert to maintain structural stability and hydration, prevent dysbiosis, and ward inflammation.
Ceramides are key lipids needed for maintaining a healthy skin barrier. DOI produces ceramides by stimulating ceramide synthase-3 and boosts other proteins and biomarkers. DOI also has anti-inflammatory activities.
EL is a neutral lipid-soluble stable form of Linoleic acid (LA), which is a precursor of ceramides and is also called Vitamin F. Esterified ceramide with a linoleate moiety is one of the most important ceramide species for forming cornified lipid envelopes. EL also maintains barrier homeostasis by stimulating Filaggrin, Involucrin, Aquaporin-9, and many other genes and proteins.
DOI is a skin barrier builder that provides long-lasting and controlled skin hydration. A study evaluated the potential of DOI to improve water homeostasis and epidermal barrier function in the skin. Severely dry skin treated with 2% DOI in combination with 2% glycerol showed 133% improvement, and moderately dry skin showed 35% improvement.
Barrier repair products can include oils, gel creams, serums, moisturizers, and even lip gloss. The perfect barrier repair formula includes 2% DOI, 2% EL, and 2% glycerol.
Trend#2. Problem Skin
Acne is the most common skin condition in the United States that affects up to 50 million Americans every year. Skin care products that help customers with this type of problem skin will continue to be needed in 2024.
Problem Skin Ingredients
No single factor causes acne, which means a multi-tasking strategy is typically needed to improve the conditions of acne-affected skin. In 2024, these two ingredients are proposed for anti-acne products.
- Sytenol® A (INCI: Bakuchiol)
Bakuchiol continues to trend for customers looking for anti-acne skin care products. It provides the benefits of retinol without the negative side effects for people with sensitive skin. Its antimicrobial and anti-inflammatory properties make it a great option for people with acne-prone skin.
- Synactin® AC (INCI: Caprylic/Capric Triglycerides, Ethyl Linoleate, Hexylresorcinol)
AC is a synergistic blend of Synovea® HR (INCI: Hexylresorcinol) and Synovea® EL. It addresses five anti-acne targets:
- Reduces keratinization
- Decreases sebaceous gland activity
- Controls follicular bacterial overpopulation
- Provides anti-inflammatory effects
- Reduces post-inflammatory hyperpigmentation
AC has been clinically proven to reduce acne with pore size and pore count after six weeks of use (with the addition of niacinamide).
Problem skin products include lotions, serums, and gels. For anti-acne benefits, AC can be combined with 2% salicylic acid, 0.25% Sytenol® A, or 2% niacinamide.
Trend #3. Microbiome Optimization
The importance of the microbiome to the skin’s overall health is an emerging area of interest for personal care products.
The skin’s microbiome is made up of many types of microorganisms. Some are harmless or even beneficial, while too much of others can cause skin problems. To prevent problem skin related to microorganisms, customers are looking for skin care products that help them maintain microbiome diversity.
Microbiome Optimization Ingredient
Synoxyl® AZ (INCI: Acetyl Zingerone) is a trending skin care ingredient that helps keep the microbiome balanced by stimulating the skin-friendly Staphylococcus epidermidis. In a clinical study, AZ reversed multiple signs of photoaging while maintaining the skin’s microbiome diversity to provide optimal skin health.
Microbiome optimization products can be formulated as creams, oils, lotions, serums, lip balm, and skin butter.
Trend #4. Pollution Protection
Exposure to pollution causes oxidative and inflammatory stress to the skin. Outside, skin damage comes from UV radiation exposure and particulate matter pollution. Inside, skin damage comes from the increasing prevalence of blue-light pollution from screens.
In 2024, skin care products that protect the skin from damage from these sources of pollution will reemerge as a trend.
Pollution Protection Ingredient
Synastol® TC (INCI: Terminalia Chebula Fruit Extract) is a multi-functional ingredient that has been shown to reduce the formation of reactive oxygen species (ROS) and lipid peroxides caused by the sun, particulate matter pollution and blue light. It also reduces pollution-induced pro-inflammatory biomarkers IL-6 and IL-8.
TC can be formulated into lotions, toners, creams, serums, and under eye products.
Trend #5. Minimalism
More and more customers are looking for a simpler approach to their skincare routines, focusing on using a minimal number of products with fewer ingredients.
In 2024, you can deliver essential benefits to your customers with multifunctional ingredients that target less is more.
Multifunctional ingredients are single actives that can do the functions of many. If you want a formula with fewer ingredients while still providing the same amount of benefits, consider one of these two actives.
- Synoxyl® AZ (INCI: Acetyl Zingerone)
Acetyl Zingerone (AZ) is a multi-targeted compound that provides various anti-aging benefits for sun care and daily skin care applications. This unique active provides four important cosmetic effects:
- Omni-antioxidant: acts as a quencher, selective chelator, and antioxidant.
- Skin protection: enhances the skin’s defenses against environmental stressors.
- Skin rejuvenation: balances microbiome diversity, decreases wrinkle severity, reduces pigment intensity, and reduces redness.
- Sun preparation: helps to reverse signs of photo-damaged skin and reduces immediate and delayed skin damage from UV radiation.
AZ is a unique active that customers can use for before, during, and after sun exposure, making it a great every-day ingredient for a minimalistic skin care routine.
As mentioned previously, AZ can be formulated into creams, oils, lotions, serums, lip balm, and skin butter.
- Synastol® TC (INCI: Terminalia Chebula Fruit Extract)
TC is a natural multifunctional ingredient that provides holistic, clinically proven benefits to the skin, including:
- Anti-pollution: reduces the formation of ROS and lipid peroxides caused by the sun, pollution, and blue light.
- Anti-aging: improves the appearance of fine lines and wrinkles.
- Barrier repair: reduces and repairs skin barrier dysfunction.
TC is not only great for the skin but also safe for the environment. As a green cosmetic skin care ingredient, TC is COSMOS and ECOCERT approved.
As mentioned, TC can be formulated into lotions, toners, creams, serums, and under eye products.
Conclusion: Skin Care Ingredient Trends for 2024
Over the past year, customers have asked beauty brands for skin care products that:
- Address skin problems caused by an imbalanced skin barrier, acne and pollution
- Ensure microbiome diversity
- Provide benefits with fewer ingredients
With these skin care ingredient trends, you can deliver on these needs in 2024.
Meet your customers’ demands with clinically proven active ingredients from Sytheon. Try one of our ingredients in your formulation when you request a sample.